The Local Ad Power Manifesto And How To Win At The New Game Of Local Advertising

Shropshire Star

By supporting me on May 7th you can have a powerful, independently-minded advocate and a party who will:. I stand for a strong British economy, living within our means, not piling more debt for our children and their children to repay. Only with a strong economy, can we afford the public services we all value. I stand for policy which protects the world's environment, protecting our landscapes and valuing the natural world. I stand for giving the British people a referendum on whether to continue membership of the European Union.

I want to increase jobs and apprenticeships. Ensuring farmers get the appropriate support they need is essential.

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I want to cut taxes for low and middle come earners. I have the energy and commitment to change things, and having worked in the public sector for 21 years, I want us to have a fairer society, with a stronger economy, and. Browse the businesses in your area and find what is perfect for you. If you are searching for a job around your local area, use our online system. Subscribe to our daily newsletter. As your MP I will continue to: Business directory Browse the businesses in your area and find what is perfect for you.

Find a job If you are searching for a job around your local area, use our online system. Most Read Telford teenager killed after being hit by a bus named locally as Lee Hill Telford 6 hours ago. A set to reopen on Wednesday morning Telford 1 hour ago. Life-saving defibrillator stolen and vandalised in Shropshire village North Shropshire 2 hours ago.

Shrewsbury care home where residents 'not always treated with respect' told to improve Shrewsbury 5 hours ago. Sorry, we are not accepting comments on this article. Telford teenager killed after being hit by a bus named locally as Lee Hill. A set to reopen on Wednesday morning. Market Drayton Last updated: Former assembly member Simon Thomas charged with possessing three indecent images of children. Mid Wales Last updated: Less than an hour ago. Shrewsbury Town's Omar Beckles to focus on mental health as he kicks off new charity.

Shrewsbury care home where residents 'not always treated with respect' told to improve. Life-saving defibrillator stolen and vandalised in Shropshire village. How Shropshire journalist covered longest siege as gunman held police in day stand-off.

Train cancellations to hit Shropshire commuters as engineering works start. More from Shropshire Star. A message well worth listening to.

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Peter Rhodes on helping Wonga's customers, cars with green number plates and cars without spare wheels. Building contractor makes key appointment to spearhead continuing growth. Kev is full of beans at Shrewsbury coffee business. Delight as work on new school begins. Tracy Fitzgerald is a Sydney -based entrepreneur running a content marketing and social media agency Brandalism. This makes it one of the fastest growing new digital agencies in Australia.

Tracy has a nearly year background in content marketing and was also a founding staff member of King Content — a pioneering agency in the content marketing space, which grew from just two people to well over , with offices around the globe. Before this, Tracy worked in publishing as an editor in both the UK and Dubai and has a passion for storytelling. Newell has led native and custom content development and implementation across Time Inc. Under his leadership, he launched the Fortune Knowledge Group, built a multimillion-dollar video business and managed 3rd party strategic partnerships.

Prior to his most recent stint at Time Inc. Rebecca Lieb is an analyst, author and advisor. She covers content marketing, content strategy and native advertising, and media — areas that encompass brands, publishers, agencies, and technology vendors. For a portion of that time, she also ran Search Engine Watch. Rebecca is currently one of four founding partners at Kaleido Insights, a new boutique research and advisory firm.

Robert has been helping marketers tell their story more effectively through digital media for more than 20 years. Over the last five years, Robert has worked with more than companies of all sizes, including 15 of the Fortune It is also the first content marketing book to offer a complete process to scale content across regions. Pam is an expert in creating successful global marketing plans that meet local marketing needs.

Pam shares her marketing thoughts on her site: She also writes for the Guardian, Relevance. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. Maria Marteleur is the founder and owner of Storstad Medieproduktion, a company specializing in Native Advertising and digital content. She has also worked as a Digital Strategist at Bonnier News, building the business from scratch.

She started her career as a news journalist at one of the biggest media houses in Sweden. Irina is a global content strategy expert and speaker with extensive experience in the technology and nonprofit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects, and guided co-workers and teams in her various roles.

Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications.

Tom consults with large media companies and tech startups on revenue and product strategies, and runs commercial operations for Oriel Ventures, whose platform unblocks content, ads and analytics for publishers in alignment with the Coalition for Better Ads. For the last 15 years, she has focused on developing digital content frameworks. She was co-founder of one of the first content strategy consultancies in the world and also co-founded the UK Content Strategy Association.

Her special focus of interest centres on exploring measurement and evaluation techniques to help establish common understanding of, and standards in, the continued development of digital media from the perspective of stuff that people are there to read, watch, listen to or use.

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He is a consultant with a focus on the intersection of customer experience, digital culture, and organizational development. Nina recently founded biites. She currently works with both brands and tv-production companies to help create the next generation of AFP programs and to take sponsored film and series to the next level.

She is dedicated to connecting business value to content marketing. Prior to this, Nina lead the development of one of the largest Danish entrepreneurial fairs in Copenhagen. Jamie Toward is the Industry Director at Teads. A highly experienced and award winning marketing services professional.

Over twenty years of experience in content development, ten of which as an agency board director. Jamie has experience of all aspects of content marketing from tech stack to creation. He is specialising in how data, technology and creativity collide for effective marketing solutions.

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After working for the FAZ and completing her master degree in journalism, she continued her career at Sportswear International in New York and for Visa Magazine in Vienna, and then moved to Berlin 5 years ago. In these past 5 years she has worked for die Zeit, Houzz. Yvonne is conceptualising and managing holistic concepts for her clients. She combines Data Driven Content-expertise with target group analyses and empathy maps, a fundamental knowledge of research trends and market development as well as a specific know-how of Social Media and of course how to tell a story in an emotional way.

Her vision is to support big online-players with the challenges of digital communication that appears right now. Morten is an award-winning online marketing and communications professional, working with digital strategy, new media and product innovation. A prominent profile in the Danish new media and digital marketing industry. Morten is also a vigorous speaker and he is often used as a new media expert on national television. Individual and sustainable, with great curiosity and a passion for new trends and innovative solutions to develop growth potentials for her clients.

With Webfest Berlin September Andrea starts a new branded content category and with TV Series Festival Berlin June Andrea organises matchmaking sessions and industry panels on branded content topics. Further projects include consulting of international producers and media start ups in marketing and business development. In addition to this Sascha provides keynote addresses and is just Gung-ho about technology. This well-rounded perspective drives everything Hannah does. In this role Hannah led digital and social content strategy as well as content partnerships for clients, including State Farm and Persil.

More specifically, she sees the value of leveraging media partners and platforms to help tell these stories, and believes that brands should think natively too. Before joining DDB, Hannah spent two years as the Director of Branded Content at Mashable, where she oversaw the creative, strategic, multi-platform work Mashable produced for all brand partners.

A Minnesota native, Hannah began her career creating content for Mrs. He is an internationally accalaimed speaker and has been in the content marketing industry for almost a decade, dedicated to help brands and marketers tell better stories, challenge best practice, and get better results. After pioneering influencer talent representation for 5 years, in The Remarkables Group resigned all of their talent, to become the first dedicated strategy and implementation agency in order to provide unbiased, high-level advice to brands.

Tim is widely engaged in the digital media industry, having worked with many leading publishers, particularly on promoting the value of premium content to agencies, tech businesses, brands and other organisations.


A former tech executive, she founded Keeping it Human to help brands ignite more big ideas with improv so employees and customers thrive. Born in Giessen, Vogel studied psychology from to at the University of Hamburg. After positions in the media planning department at CARAT Hamburg and in market research at Warner Music Germany, he joined the media industry in to further develop the topics media and trend research as well as media marketing at Bauer Media.

As the founder of R. Native advertising, KOL management and influencer campaigns, social media marketing and new technologies have become the pivot for the creative minds that form R. Bettina invests all her energy and expertise into the development of a signature approach merging the best of two worlds — the narrative power of editorials and the marketing expertise of the agency — in order to create new formats of engaging storytelling.

David Osman is Co-founder and CEO of Storygize, a native advertising technology that was built to enable marketers to drive better performance and ROI at every stage of the marketing funnel. After more than a decade leading one of the largest performance marketing networks in the world, David and an experienced team of content marketers and media buying professionals have develop a native 2. Evangelos Papathanassiou is a strategy consultant and professional speaker with more than two decades in digital. Nemorin Creative is a branded video production company.

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Nemorin Creative provides bespoke branded video content services to brands, agencies, media owners, publishers and SMEs in the UK and globally. Acknowledging the best native advertising in the world! Shortlist will be announced ultimo September! Eligibility The Native Advertising Awards are open to all media companies, brands, organizations, companies, agencies, and studios engaged in producing native advertising.

The winner will be picked by the Chairman of the Jury and 4 members of the jury. Brand of the Year Did your brand shine brightly by means of native advertising this year? Best Use of Programmatic Are you the proud owner of a programmatic campaign that not only stood out in terms of creative content, but also excelled in terms of scalability and ROI?

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STEVE HEYER'S MANIFESTO FOR A NEW AGE OF MARKETING This Minor Irritant to Network TV Will Not Kill Traditional Ads And that your C's won't grow faster than your PM's will decline. . most intimate neighborhood gatherings from associations with celebrities to partnerships in local sports. Advertising is an audio or visual form of marketing communication that employs an openly Commercial ads often seek to generate increased consumption of their . The tobacco companies pioneered the new advertising techniques when they .. more narrowly targeted media such as local newspapers and trade journals.

If you are, your campaign could be a few clicks away from earning this prestigious title. Best Use of Influencer Some people have had great success building an audience on earned and owned media. Tell us what you did, how you went about it, and the outcome. Best Use of Facebook Share your best Facebook campaign with us — the campaign that was so creative, so innovative, so beautiful and so engaging that it left you AND your Facebook audience with your arms raised in triumph.

Best Use of Instagram Have you run a campaign on Instagram that was so creative, so picture-perfect and so engaging that it is worth premiering with more than a high five? Best Use of YouTube Was YouTube your preferred channel of choice for native advertising in one of your recent campaigns and did you have success with killer content on this channel that added value to the brand in question? Best Use of Print Media Did you rock print media with your native advertising this year?

You got the piece to brag about — we got the jury. Best Use of Online Media To click or not to click, that is the question.