The Profit Impact of Marketing Strategy Project: Retrospect and Prospects


Way of the Wolf Jordan Belfort. Hope Is Not a Strategy: Storytelling with Data Cole Nussbaumer Knaflic. Value Proposition Design Alan Smith. Team Code of Honor Blair Singer.

The Profit Impact of Marketing Strategy Project

Purple Cow Seth Godin. The Smarter Screen Shlomo Benartzi. The Automatic Customer John Warrillow. Beach Money Jordan Adler.

AUD$43.95 inc GST

Order of market entry: Find out more about the Kindle Personal Document Service. Beach Money Jordan Adler. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal. Log in to review. This cannot be undone.

All Marketers are Liars Seth Godin. Likeable Social Media, Revised and Expanded: Guerilla Marketing Jay Conrad Levinson. Ultimate Sales Machine, the Chet Holmes. The software developer's life manual John Z. The Sell Fredrik Eklund. Cambridge University Press Online publication date: September Print publication year: Export citation Recommend to librarian Recommend this book.

Edited by Paul W. Farris , Michael J. Please enter a valid email address Email already added. Actions for selected content:. Please be advised that item s you selected are not available. Your Kindle email address Please provide your Kindle email. By using this service, you agree that you will only keep articles for personal use, and will not openly distribute them via Dropbox, Google Drive or other file sharing services Please confirm that you accept the terms of use.

Save Search You can save your searches here and later view and run them again in "My saved searches".

Bestselling Series

Get access Check if you have access via personal or institutional login. Select bibliography Abell, Derek F. The Starting Point of Strategic Planning. Aikawa , Katsuo , and Yahagi , Tsuneo. Key Determinant of Corporation Profitability.

Ailawadi , Kusum L. Farris , and Parry , Mark. Observing the Effect of Unobserved Variables. A Theoretical and Empirical Explanation.

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects - Google Книги

Annacker , Dirk , and Hildebrandt , Lutz. Entry, Strategy, and Performance. Harvard University Press, Biggadike , Ralph E.

Do Fixed Effects Matter? Boulding , William , and Staelin , Richard. Market Share and the Competitive Environment. Branch, Ben, and Bradley T. Reprinted in Robert B. Competitive Strategic Management, — Burgess , Arthur R. Buzzell , Robert D.

  • .
  • Mémoires dun artiste (French Edition).
  • Top Authors.
  • Amending the Constitution by Convention: Practical Guidance for Citizens and Policymakers (Part 3 in.

Indiana University Press, Gale , and Ralph , O. Campbell , Nigel C. Irish Management Institute, Caves , Richard E. Gale , and Michael , E. The Impact on Profits, Growth and Productivity. Clayton , Tony , and Luchs , Robert.

  1. Unlocking potential with the best learning and research solutions?
  2. The Verse of the Sword;
  3. Profit Impact of Marketing Strategy Project, The: Retrospect and Prospects.
  4. International Relations Scholarship Around the World: Worlding Beyond the West?
  5. The Profit Impact of Marketing Strategy Project edited by Paul W. Farris.
  6. Retrospect and Prospects!
  7. The Practical Guide to Total Financial Freedom Volume 3.

Collier , Donald W. Analysis for Strategic Market Decisions. DeSouza , Glenn , and Thompson , Phillip. An analysis of Variations in Advertising-to-Sales Ratios. Farris , Paul W.

The Marketing Strategy That's Driving VW's Growth

Parry , and Kusum , L. Parry, and Frederick Webster, Jr. Fitz Roy, Peter T. Strategic Marketing and Management, — Fornell , Claes , William , T. Robinson , and Wernerfelt , Birger. Galbraith , Craig S. Gale , Bradley T. More Important than Ever.

The profit impact of marketing strategy project: Retrospect and prospects

Hambrick , Donald C. MacMillan , and Diana , L. Heany , Donald F. Hildebrandt , Lutz , and Annacker , Dirk. Hildebrandt, Lutz, and Dirk Annacker. Hildebrandt, Lutz, and Robert D.

A Structural Equation Approach. Hildebrandt , Lutz , and Strasser , Helge. Hillier , Tony , and Baxter , Marilyn. Brave Strategies for Difficult Times. Hobbs , John M. Jacobson , Robert , and Aaker , David. Jacoby, Jacob, and Jerry C. How Consumers View Stores and Merchandise. Marketing Planning and Strategy. Kehoe , William J. Kotahe , Masanki , Dale , F.